Today we’re going to be completely forthcoming and won’t use that old trick of “saying 20 and then only talking about 5”.
These 5 inventions or patents correspond to a series called Icons of Industrial Design (you can see how much we like icons and lists). Inventions which have somehow contributed to changing this world to a greater or lesser degree. Note that we’re not talking about transcendental changes, don’t go accusing us of being frivolous here, but ones that did completely change the way we do certain activities.
And since everything for Minimae is a creative challenge, at the end of this post we’ll show you our interpretation of these 5 inventions using their patents, no less. Without further ado…
5 icons (which will be 20 in the future) of industrial design. By Minimae
1- MOKA EXPRESS ESPRESSO MAKER
#Inventor: Alfonso Bialetti
#Patent year: 1933
How it changed the way we drink coffee: It made it possible for everyone to make “real coffee”, espresso, at home using an inexpensive invention that is anything but simple.
Today: The Moka Express is still sold with the same design from 90 years ago. More than 300 million units have been sold all over the world, and its material and structure give the coffee an unmistakable flavor, and coffee enthusiasts wouldn’t change it for all the gold in the world. Plus, the Moka Express has become an icon of design. Not because we say so – it is a part of the icons of design in the permanent collection of MOMA in New York.
Moka Express Espresso Maker. A classic for coffee and design
Moka Express Espresso Maker. The strongest coffee, with more body and, curiously, less caffeine than filter coffee makers
2- SAFETY RAZOR (specifically, Gillette)
#Inventor: King Camp Gillette
#Patent year: 1904
How it changed the way we shave: Well, it’s as simple as going from shaving with a blade á la “Sweeney Todd”, which had to be sharpened constantly and where, depending on what you had to drink the night before, you literally risked your neck, to doing it with a disposable safety razor, much safer and without the need for expert hands.
Today: Little has changed in the world of shaving since 1904. Cheaper, more blades per unit, stainless steel, but the concept is the same.
Classic disposable safety razor from Gillette
Advertisement for Gillette razor
Classic image of the Gillette razor as it was sold along with an image of its creator: King Camp Gillette
3- CHUPA CHUPS
#Patent year: 1954
How it changed the way we eat candy:Pssh, it changed everything. Until that moment, no one in Spain had thought to put candy on a stick. Who usually eats candy? Kids. And how do they get them out? With their hands. Put a stick in the candy…
Today: Nothing has changed and everything has changed. ChupaChupsdoesn’t belong to the Bernart family anymore, but it is just as successful as always, including with adults. Personalities like Johan Cruyff, Harrison Ford, Giorgio Armani and Jorge Lorenzo often appear with ChupaChups in their mouths.
ChupaChups has given much of itself. As an example, this image
4- POLAROID SX-70
#Inventor: Edwin H. Land
#Patent year: 1972
How it changed the way we take photos: It was truly revolutionary, both industrially and creatively. Taking a photo and having it instantly still seems like science fiction even today.
Today: In the late 90s, Polaroid fell into disuse and became a coveted item for collectors. In 2012, it was brought to light again through the new Z2300, digital and with printing through ink cartridges.
Polaroid SX-70. Is that cool or what?
Edwin H. Land, its creator, with the Polaroid SX-70 in hand
5- LEGO MAN
#Inventor: Ole Kirk Cristiansen
#Patent year: 1979
How it changed the way we play: In truth, the “brilliant” invention was the LEGO pieces themselves. They revolutionized the market of “construction” toys. LEGO pieces, despite their simplicity, require a large magnitude of engineering and precision. Something as simple as “connecting” without being unstable, and “separating” easily to create another building afterwards, is a true ode to industrial design; specifically, and without sounding too pedantic, LEGO pieces require a margin of error of less than two one-thousandths of a millimeter. We’ll leave it at that.
Today: The LEGO Universe continues to grow: from the LEGO family, to cities, transportation methods, gears… but the foundation, the LEGO blocks, continue to be an unstoppable force.
The world of LEGOs is practically infinite
And now our offering
For many years since Minimae became a reality, we have been working on a series of Icons of Industrial Design. We literally racked our pretty little heads, and our designers and pocketbooks can attest to that. In the end, the first idea – creating a series of posters based on the original designs from their patents – was the one we chose, being, in our humble and respectful opinion, the best one.
What did we do?
Well, it’s as simple and yet as complex as putting a stick in ChupaChups. We’ve searched deep in the archives to find the drawings that each inventor presented at the Patent Office. Based on those sketches and remaining 100 percent true to them, we have modernized them: changing the typography and slightly modifying the graphics. We’ve added fluorescent colors to the original sketches, by themselves dull and overly technical, and we’ve included a small legend describing what is shown.
Let’s look at the results
Poster series by Minimae
Original patent for “Moka Express” presented in 1933
Moka Express by Minimae. Exactly the same, yet completely different
How would the Moka Express look in your living room?
Polaroid SX-70. The important thing with a patent as complex as this one is searching for the smallest detail
The details are the same. The colors, typography and 2015 makeover are not
Doesn’t this Polaroid look great framed?
The plan was to take the original patent for LEGO blocks, but when we saw LEGO Man, we couldn’t resist!
And here is our interpretation of Mr. LEGO
The drawing of the Gillette razor patent is irresistible. 1904
“Modernized” patent, but preserving that vintage feel
It isn’t easy to visualize if you don’t see it on the wall
From these simple drawings, we’ve rescued our last icon: ChupaChups
It makes you want to eat one, despite being so technical
And it doesn’t look bad in the living room either, does it?
How about taking a look around our store to see them in vivid detail?
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